Data Mining with Fuzzy Artmap Neural Networks: Prediction of Profiles of Potential Customers
نویسنده
چکیده
The task how to predict profiles of potential customers for a product is important for a direct mailing company. A good prediction allows the company to detect potential customers and to avoid unnecessary and unwanted mailing. This paper describes a non-linear methodology to predict profiles of potential customers using Fuzzy ARTMAP neural networks. The paper discusses advantages of the proposed approach over similar techniques.
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تاریخ انتشار 2007